Do you know about Trader Joe's "Two Buck Chuck," a wine that sells for less than bottled water? Is it safe to drink? Can it be used in auto carburetors? How can it possibly be sold at a profit?
The grapes are grown in a less-desirable area, and a less-expensive fermenting process is used, which explains the cost. As to the palatability... Wine "critics" have declared it undrinkable, but how bad can it be when over 800 MILLION bottles have been sold in the last decade!
It goes to show you don't have to be fancy to be effective! Does that apply to bidding? We think so!