In bridge, many conventions are named for the person who first developed and popularized them. Simple enough, right?

In the business world, the original names aren't always the ones that stick. Some outstanding examples: Google was originally named "Backrub." Really? Pepsi was "Brad's Drink." Nike, "Blue Ribbon Sports." Best Buy at first was "Sound of Music." I wonder if there was a copyright problem with that. Playboy was "Stag Party" and Snapple was "Unadulterated Food Products." Just doesn't have the same ring.

My favorite, though, is the original (and prescient!) name of Amazon... "Relentless."

And so on to our "relentless" attempts to improve our bidding. We've got an interesting potpourri of hands, guaranteed to stimulate discussion. Have fun.