In 1978, Jim Davis introduces the world to his lasagna-eating cat Garfield, and the funny pages were never the same. Jim came from a marketing background, and immediately saw the opportunities his bad-boy cat offered. One of the earliest was his idea to put Velcro on the stuffed version of his creation so people could stick them on their curtains.
The factory misread the instructions, and put suction cups on the feet instead of Velcro. Jim sold them anyway, and was astonished when people put them on their car windows instead of house windows. They were such a hit they generated $750 MILLION!!
Another unintended consequence however was a triple-digit increase in car burglaries, with broken windows, and nothing stolen but the Garfield. Really? Leave the stereo and take the toy?
Today, we're going to look at the consequences (intended!) of our bids. They are often too many to count, but we gotta try.