We're still in holiday mode. Remember recently we talked about the perfect martini? Following that column, we received an email from a Faithful Reader who suggested we were a little snobbish, focusing on the sophisticated. Well, how about this then? This is for all our friends who are passionate about craft beers.
In 1935 the earth shifted in its orbit when the first beer in cans hit the market. Produced by Krueger Brewing Company, the product was a huge hit. Those of us of a certain age can remember being the popular one at the party because we had a "church key" (can opener for the uninitiated) in our purse. Moi? Certainly not!! But once those pop-top cans became common, the church key became obsolete.
This factoid is one of those little gems you just have to share, but I'm having a tough time finding a bridge tie-in. How about this?
When faced with a choice of bids, it's more important to be clear than to be sophisticated. Will that work?